Variety Nature tourism, culture and religion in Indonesia

Indonesia, one of the countries part of Southeast Asia that have many archipelago. With its vast number of islands and oceans Indonesia has many natural resources from the plantation to the mine. Not only his produce only rich, but also with the civilization and culture of various kinds manifold. Cultural wealth lure foreign tourists to visit Indonesia, jams from its natural attractions.

Countries crossed by the equator is famous Bali Island, perhaps outside the country when we asked about Indonesia there who do not know the country, but when we talk of Bali, of course, many know about the island resort with the beauty of nature and culture. But in fact not only the island of Bali alone, there is still the island of Sumatra, Java, Kalimantan, Sulawesi, and others up to Irian Jaya.

The tropical climate makes its own power Pull for foreign tourists to visit Indonesia. In building the tourism industry, Indonesia build an infrastructure that supports tourism as tour business, travel and hotel with kind of class. Indonesia was widely reported in Indonesia news today, construction of transportation, hotel and tourism support facilities in Indonesia.

Ease of access in choosing a place to stay and transportation for tourism is also intensively conducted by the government. Their online application that integrates with tourism agencies and tour allows travelers to vacation. Competitive prices and quality of the tourist sites that are increasingly improved expected to boost the popularity of Indonesian tourism in Southeast Asia and the world in general.

In addition to natural and cultural attractions, there is another religious travel. The existence of diverse ethnicities, and religions in Indonesia are also many places of worship were very beautiful, and allow it to be used as tourist attractions religious. There Candi Borobudur, Prambanan Temple, Istiqlal Mosque Minaret, and places of worship like in Tanah Lot were used as places of worship of Hindu religion, but also occasionally opened to the public for leisure travelers, and many other religious travel. And among them is already registered as a UNESCO world cultural tourism in 1991.

Indonesian natural attractions are also very exotic and attractive to tourists. Indonesia’s location is within the circle of fire ring of the world, where there are many volcanoes that are still active and which are no longer active. Many lake – natural lake formed from a volcanic crater that has its own uniqueness. For example Lake Toba in North Sumatra, Mount Merapi in Central Java, and Kalimutu lakes or lakes with three colors that are in Flores. Then there is also the island of Komodo, where many dragons animals found there. And underwater travel Raja Ampat is a trend now, presenting a nature that is still beautiful and natural beauty of the underwater world that is still maintained and the animals that live there.

Attractive offers booking hotels in paris

For lovers, or lovers traveling on holiday to paris is a romantic holiday destination. Many romantic travel destinations are served by the state eiffel tower. Ease of booking hotel with attractive deals increase the tourists visiting paris, good for business anyway.

Until very recently if you wanted to use a Paris hotel room for a couple of hours in the daytime – whatever your purposes – then you had a choice.

Either you paid top whack to keep the room for the night as well, even though you didn’t plan to use it.

Or you went to a sleazy dive in a street like the Faubourg St Denis, near the Gare du Nord – the sort of place that used to be referred to familiarly in English as a “knocking shop”.

But lovers of the world rejoice! Times have changed.

Not for the first time, liberal economics have joined forces with liberal sexuality, this time to popularise the “afternoon delight”.

French website Dayuse.com is even now ushering in daytime guests to crisp-sheeted bedrooms, complete with trouser-press and kettle, from Sao Paolo to Singapore – and of course in Paris.

The business case is obvious.

Of course, there are couples who use Dayuse – and we welcome them. But they are not our priority
Lorenzo Sciotti, Dayuse

The greatest asset for a hotel is its rooms – but most of the time (i.e. in daylight hours) most of them are empty.

In many of the world’s big cities, hotels have been hard hit by home-share sites like Airbnb. In Paris there are now more Airbnb rooms on offer than hotel rooms.

Every device to recoup lost income is welcome – so what better way than to sell your rooms twice over?

“We are offering hotels the chance to boost income by 10%,” says Lorenzo Sciotti, Dayuse’s business development manager in London.

“And for customers – they get a hotel room for a few hours at a fraction of the price they would pay for a full day.”

Clicking on the Dayuse page, you see a variety of offers. A typical Paris experience might be a hotel in the Latin Quarter charging 80 euros (£62) for a morning booking (0900 – 1300), and 95 (£73) for the afternoon.

Night-time prices would be double that.

Interestingly, Dayuse makes it very clear that no credit cards are needed in order to book. Is this a hint of the target clientele? After all, as everyone knows, rogue receipts are the worst enemy of the undercover Lothario.

Of course couples come here in the afternoon, and everyone knows what it is for – but we regard it all as perfectly normal
Joan Chaussey, Eugene en Ville Hotel, Paris

Not a bit of it, says Sciotti.

“Our primary market is business-people – people who need a rest between flights, or a place for interviews or meetings.

“After that we are targeting people who want to use hotel facilities in the day-time, like spas and swimming-pools.

“Of course, there are couples who use Dayuse – and we welcome them. But they are not our priority.”

With no breakdown of the figures, it is impossible to know how many of Dayuse’s estimated 320,000 users fall into each category.

But it is safe to say that, coyness apart, publicity about the lover-potential does Dayuse no harm at all.

After all the moral opprobrium that used to attach to afternoon assignations has largely disappeared – at least in the liberal West.

In Paris – a city whose morals were once looked on with envious horror by foreigners – the institution of the cinq-a-sept (the five-to-seven, ie 5pm to 7pm) allowed faithless spouses to be back home in time for dinner.

The whole thing becomes sexier, because we are in a hotel in the middle of the day!
“Elise”

To carry it off, wealthy men maintained a separate apartment, or garconniere, where lovers could be entertained. Everyone else resorted to knocking shops, or bordellos.

Today checking into a decent hotel for a few hours of daytime intimacy may invite remarks of the nudge-nudge kind, but little more.

“Of course couples come here in the afternoon, and everyone knows what it is for. But we regard it all as perfectly normal. Don’t you?” says Joan Chaussey, manager of the Eugene en Ville hotel in central Paris.

“I wouldn’t say it is part of any particular Paris tradition. I would just say it is part of life.”

For Elise (not her real name), who often uses daytime hotels with her boyfriend, the system is tailor-made for the modern twenty-or-thirtysomething.

“My boyfriend and I have busy, stressful lives. We often work late and at weekends. It’s very important to find time together when and where we can,” she says.

“This way we can have a couple of hours of intimacy in the middle of Paris, maybe with a bottle of champagne. The whole thing becomes sexier, because we are in a hotel in the middle of the day!”

The explosion of online dating agencies has presumably provided a rich source of daytime customers, and it is hard to see how hotels can be sure some are not call-girls.

But there is no gainsaying the demand. Last month Dayuse announced that it has raised 15 million euros (£12m) in venture capital to continue its international expansion.

As Dooley Wilson sang, the world will always welcome lovers.

And as time goes by, it finds ever more profitable ways of opening the door.

Taken from : http://www.bbc.com

4 Tips You’re Prepared For Holiday Retail Season

sale-holidays
Sale on Holiday

The economy continues to produce, and according to The Wall Street Journal, GDP growth in Q4 is expected to clock in at around 3%. Last year, eMarketer reported that holiday e-commerce sales increased by 16% to $72 billion — the highest growth since 2011. So what is going to bring those in-market consumers to your store, keep them there and persuade them to purchase?

1. Keep It Personal, Keep It Consistent

A recent survey by MyBuys concluded that 50% of shoppers want their personal information to be used to coordinate a better overall shopping experience, and that number continues to rise. But personalization doesn’t mean putting “Dear John” in every communication; it means everything your guests see is curated and relevant to them, consistent across all devices and throughout the entire shopping experience.

Love or hate Millennials, this generation has probably made the world much more demanding for all of us. As “digital natives,” they are the first generation that didn’t have to adapt to technology. In turn, they are far more trusting of the online world, and they don’t mind when their data is used to make things more relevant. They want personalization, and they want it done well.

But it takes almost nothing for a consumer to be turned off: The wrong tone or assumption can cause a virtual door to slam.

2. Know When Your Customer Is Looking For You

Black Friday might serve as the kick-off of holiday shopping season, but it doesn’t always mark the beginning of your customer’s shopping journey. Researching is just as important as buying. Depending on the nature of your products, people may be looking for information and deals as early as Halloween, according to the National Retail Federation (PDF).

Implementing an always-on, data-driven strategy that reaches people whenever they are looking for you allows you to catch them when and where it matters — either early in the purchase journey, mid-cycle or at the tail-end. Using a distinct combination of data, including search activity, site interaction data, purchase intent signals, and even purchase history puts you in a better position to recognize the best times to engage with people.

And combining learning from your advertising campaigns with your CRM data will ensure you get it right when your customers are ready to buy.

3. Match Cross-Device Platforms With Cross-Device Behaviors

Mobile is the new personal shopping assistant, allowing people to get instant gratification for what they want and in the moment they want it. Last year, about 25% of holiday shoppers used a smartphone to purchase a holiday gift, and a quarter of all US retail sales were influenced by mobile, according to eMarketer. And we have every reason to believe that these numbers will go up in 2015.

We’ve reached a point where conversions on mobile are just as important as desktop, and the more mobile features your brand can build out — such as click-to-call or tapable options — the better.

While we focus on making mobile more conversion friendly, we also need to pay close attention to what is most important to people. According to an Interactive Advertising Bureau (IAB) report, people look for easy ways to input information, research, compare products, receive mobile coupons and ensure that data is protected when holiday shopping on a smartphone.

A couple of years ago, marketers focused on making sure that when people put something in a shopping cart on their smartphone the same item would show up in the cart on their desktop. That problem is mostly solved, but cross-device advertising is still a massive opportunity.

Different people have different habits — I tend to like to do research on my laptop, whereas my wife prefers to use her tablet. But both of us tend to convert on a desktop. Where we’re reached with messaging on our other devices is just as critical as the device where we convert. Have the guts to spend some money in cross-device advertising to make sure you’re prepared on all fronts — smartphones, tablets, desktops and even digital in-store capabilities.

4. Connect Data With Creative

The tighter the integration is between data and creative, the greater chance we have to create compelling brand messages and deliver them to the right people. Banner ads are not going away, but there are many more engaging ads and delivery channels to choose from that allow us to mix data with creative.

One tactic that is gaining traction is native advertising, which integrates ads more seamlessly into content. In fact, one-third of consumers are actually more likely to trust native advertising over traditional advertising.

Another win-win for both retailers and shoppers is a recommendation engine that uses data to fuel messaging and creativity. Recommendation engines can power your site, email programs, and digital advertising with specific designs, content and product messages based on a customer’s individual preferences — including their interests, geo-location, and what products they’ve browsed, purchased or even searched for online. And if your recommendation engine is powered by data from both your website and your advertising campaigns, you’ll be able to deliver a well-targeted and engaging consumer experience.

Mobile is growing faster than any other digital ad format and offers unique ways to integrate data with creative. Depending on the depth of customer data that you have, you can personalize the experience by device. Reaching people within a mobile application opens up opportunities for 1:1 communication, including notifications, text communications and creative in-app experiences.

Native also fits nicely into mobile sites and platforms like Facebook and Instagram, which offer a range of creative options, from static to video. Infusing data into creative across all channels will make marketing more meaningful to people in the environment they choose.

This holiday season, make sure you know and understand your customer, and ensure that your marketing programs are built for people — giving them what they want, and when they want it.

 

Source : http://marketingland.com/