4 Tips You’re Prepared For Holiday Retail Season

sale-holidays
Sale on Holiday

The economy continues to produce, and according to The Wall Street Journal, GDP growth in Q4 is expected to clock in at around 3%. Last year, eMarketer reported that holiday e-commerce sales increased by 16% to $72 billion — the highest growth since 2011. So what is going to bring those in-market consumers to your store, keep them there and persuade them to purchase?

1. Keep It Personal, Keep It Consistent

A recent survey by MyBuys concluded that 50% of shoppers want their personal information to be used to coordinate a better overall shopping experience, and that number continues to rise. But personalization doesn’t mean putting “Dear John” in every communication; it means everything your guests see is curated and relevant to them, consistent across all devices and throughout the entire shopping experience.

Love or hate Millennials, this generation has probably made the world much more demanding for all of us. As “digital natives,” they are the first generation that didn’t have to adapt to technology. In turn, they are far more trusting of the online world, and they don’t mind when their data is used to make things more relevant. They want personalization, and they want it done well.

But it takes almost nothing for a consumer to be turned off: The wrong tone or assumption can cause a virtual door to slam.

2. Know When Your Customer Is Looking For You

Black Friday might serve as the kick-off of holiday shopping season, but it doesn’t always mark the beginning of your customer’s shopping journey. Researching is just as important as buying. Depending on the nature of your products, people may be looking for information and deals as early as Halloween, according to the National Retail Federation (PDF).

Implementing an always-on, data-driven strategy that reaches people whenever they are looking for you allows you to catch them when and where it matters — either early in the purchase journey, mid-cycle or at the tail-end. Using a distinct combination of data, including search activity, site interaction data, purchase intent signals, and even purchase history puts you in a better position to recognize the best times to engage with people.

And combining learning from your advertising campaigns with your CRM data will ensure you get it right when your customers are ready to buy.

3. Match Cross-Device Platforms With Cross-Device Behaviors

Mobile is the new personal shopping assistant, allowing people to get instant gratification for what they want and in the moment they want it. Last year, about 25% of holiday shoppers used a smartphone to purchase a holiday gift, and a quarter of all US retail sales were influenced by mobile, according to eMarketer. And we have every reason to believe that these numbers will go up in 2015.

We’ve reached a point where conversions on mobile are just as important as desktop, and the more mobile features your brand can build out — such as click-to-call or tapable options — the better.

While we focus on making mobile more conversion friendly, we also need to pay close attention to what is most important to people. According to an Interactive Advertising Bureau (IAB) report, people look for easy ways to input information, research, compare products, receive mobile coupons and ensure that data is protected when holiday shopping on a smartphone.

A couple of years ago, marketers focused on making sure that when people put something in a shopping cart on their smartphone the same item would show up in the cart on their desktop. That problem is mostly solved, but cross-device advertising is still a massive opportunity.

Different people have different habits — I tend to like to do research on my laptop, whereas my wife prefers to use her tablet. But both of us tend to convert on a desktop. Where we’re reached with messaging on our other devices is just as critical as the device where we convert. Have the guts to spend some money in cross-device advertising to make sure you’re prepared on all fronts — smartphones, tablets, desktops and even digital in-store capabilities.

4. Connect Data With Creative

The tighter the integration is between data and creative, the greater chance we have to create compelling brand messages and deliver them to the right people. Banner ads are not going away, but there are many more engaging ads and delivery channels to choose from that allow us to mix data with creative.

One tactic that is gaining traction is native advertising, which integrates ads more seamlessly into content. In fact, one-third of consumers are actually more likely to trust native advertising over traditional advertising.

Another win-win for both retailers and shoppers is a recommendation engine that uses data to fuel messaging and creativity. Recommendation engines can power your site, email programs, and digital advertising with specific designs, content and product messages based on a customer’s individual preferences — including their interests, geo-location, and what products they’ve browsed, purchased or even searched for online. And if your recommendation engine is powered by data from both your website and your advertising campaigns, you’ll be able to deliver a well-targeted and engaging consumer experience.

Mobile is growing faster than any other digital ad format and offers unique ways to integrate data with creative. Depending on the depth of customer data that you have, you can personalize the experience by device. Reaching people within a mobile application opens up opportunities for 1:1 communication, including notifications, text communications and creative in-app experiences.

Native also fits nicely into mobile sites and platforms like Facebook and Instagram, which offer a range of creative options, from static to video. Infusing data into creative across all channels will make marketing more meaningful to people in the environment they choose.

This holiday season, make sure you know and understand your customer, and ensure that your marketing programs are built for people — giving them what they want, and when they want it.

 

Source : http://marketingland.com/

Plan Your New Trip In A Travel Trailer

If you have always wanted to travel the road for either long or short distances, it is time now to plan one with your own or rented travel trailer.Commonly referred to as a caravan is not old fashioned or for the older generation, but something that is also trendy if you look at it differently.

If you have never been that friendly to air travel, but always wanted a long journey and visit far away places you can hit the road with your travel trailer. There are two types commonly found today one from the RV or recreational vehicle industry and the other from the mobile home industry.Both can be easily towed behind you car, jeep or any travel vehicle of your choice; the purpose is to provide you a space to sleep with comfort and safety like that of your own home while you are on a journey.

Choose the one that suit your needs

The most important aspect of a travel trailer is to provide you the comfort and protection that a tent will not, while you are traveling far away distances. If you are moving homes, or on a vacation / holiday, or even a road adventure, a travel trailer can help you overcome the usual worries of getting a motel or inn for resting, especially when you on unfamiliar roads. Possibility of having their own home and sleep in the comfort of their own mattress, by avoiding the hazels of finding a motel or hotel especially places where there in none in the vicinity or area. Today most of the travel trailers are categorized as a type of RV along with fifth wheel trailers, motor homes, pop-up trailers and truck campers. Choosing firstly depends on the number of people intending to travel with you; things to keep in mind our age (especially if there are toddlers or smaller / younger children), distance, facilities in the trailer and the weight of luggage you will be carrying.

Length of the trailer

Keeping in mind the market for small tours, hence they are usually smaller about 18 feet or 5.5 meters in length, making them the lightest of all travel trailers today. Little bigger than a tent on wheels to travel trailers for a large family with rooms for each person accompanied with furnishings and elements to closely resemble a home.

Important thing to remember while traveling on a travel trailer is the rules of each country for trailer campers; some countries especially in Europe have designated trailer camp sites and some even levy a tax or charge for camping. Travel trailers are more common source of traveling in countries like North America, Europe, Australia and New Zealand and less popular in other parts of the world.

RV Covers, Pop up Covers. All at great Prices and all types RV covers to choose from. Protect your entire Pop Up Camper or RV from the Weather.

Which is Which – Hotel in Chicago

The city of Chicago has amazing choices when it comes to hotel accommodations . Therefore, if you are planning to go on a vacation, Chicago is definitely a great choice. You can find hotels from inexpensive to lavish accommodations in Chicago. You may not know this but Chicago is considered to be one of the top tourist destinations because of its spectacular views including its natural beauties. Booking ahead of time is a great idea if you want to avail of discounts whether you would want to stay at the luxurious Congress Plaza Hotel or any other hotels in the downtown area. With thousands upon thousands of travelers, you could have a difficult time getting a place to stay if you don’t make advance reservations. Of course, when you want to get the best deals, timing is always important. You need to be aware of the peak and slack seasons and check out whatever packages will apply within such time frames. Room rates will definitely be affected by these seasons, therefore, it’s wise to know them beforehand before getting to the city. Knowing about these things would be difficult especially if you are a tourist therefore, employing a travel guide is a wise decision because they can give you all the necessary information that you will be needing when it comes to choosing a hotel to stay.

As you make your choice, also consider proximity issues. Choosing to stay in affordable hotels which are near great views and attractions is a wise idea if you are into sightseeing. Choosing a hotel which is near the business capital is also good if you are on a business trip. But you don’t have to worry because Chicago offers ample alternatives, either way. Of course, the more options you have, the more you need to research on the different hotels you can stay in, including their exact location, their rates, perks and distance from the airport and other transportation stations.

Travelers have this common mentality that price equals quality which is a very big fallacy. This isn’t applicable at all times. You may be surprised to know that there are affordable hotels in Chicago that offer great service and amenities. However, if you have extra leeway in your budget and would like to taste the city in luxury, then you can opt for the luxurious hotels which, themselves, could be tourist attractions.

Luxury Hotels New York City, Experience World Class Service

There is no doubt that one of the most visited cities in the world is New York. Being center to almost everything, like art, business, and entertainment, it is not surprising that this city is visited by over 39 million people every year. That is why Luxury hotels New York City is very much in demand to give the proper accommodation to the millions of tourist that visit the big apple.

There are a lot of luxuries hotels that tourists can choose from, all of them vary in one thing or another but the sure thing is all of them offer nothing but superb service and accommodation. You can also be assured that all hotels are equipped with state of the art facilities.

One of the best Luxury hotel New York City is The Carlyle, a rosewood hotel. This hotel is second home to a lot of famous and highly respected personalities. This exquisite hotel is ideally positioned in the Madison Avenue. It offers various great services that guests will surely find very pleasing. They have a state of the art spa facility and fitness center for those who want to unwind from all their stress. They also have an onsite fine dining that serves great food. This hotel also has a high speed access to the internet.

Another pride of the collection of the Luxury Hotels New York City is the James hotel. This hotel is sophisticatedly designed so as to provide a comfort and style to the guests; it features a lot of great services like state of the art technology and guest centric service. They have provided a large stylish room for banquets and meetings. There is also a fine dining that serves good food near the hotel. Surely, this hotel will be able to provide all the services you will be looking for in a hotel accommodation.

The James hotel also belongs to the myriad of Luxury hotels New York City that speaks of luxury and superb service. Its stunning design, overseen by the famous and legendary Jacques Grange that features artworks from famous artists who have been compromised to create unique masterpieces for the hotels collection of great artworks is what really captures the heart of their guests. Aside from its stunning exterior and interior design, it also offers superb hospitability and service, not to mention the world class facilities they offer their precious guests.

Real Or Imaginary, About Astral Travel Stories

Amid boundless skepticism, lots of people remain curious about astral travel. Astral projection is an out of body experience. A person’s astral body leaves their own existing physical body entering the astral plane. Despite the fact that, over time, a lot has been discovered the possibility of astral travel and out of body experiences, several questions remain unanswered.

Astral projection stories began long ago. There’s historical data referencing astral
experiences in age-old Egypt, China and India. The Inuit families have told of extraordinary persons that could travel to distant places for knowledge and helpful information. The yaskomo of the Waiwai, from the Amazon, is actually claimed to have performed “soul flights.” Those flights are made to seek the advice of cosmological creatures for instruction or helpful advice.

Many tales of astral happenings have certain items in common. Of course, like any other experience, no two astral encounters are exactly the same. Nevertheless, there are many reports of astral mishaps that include a number of commonalities. A few of the similarities are setting and capabilities.

Several astral projection stories make reference to activities that occurred during surgical procedures or severe illness. The majority of people explain this experience as becoming an viewer. They say his or her astral body simply leaves his or her physical body to turn into an on-looker. These people tell of watching the medical operation or even observing doctors, the medical staff, and visitors in the room. Normally, they’re able to look at the activity, and his or her actual physical body, whilst hovering or floating above. In some tales, the astral body appears or rests in the area or doorway to observe.
The ability to soar is frequently mentioned in tales of astral activities. A lot of people document traveling to different locations.

Many people associate this experience with d?j? vu. Astral travelers may recollect details of going to otherwise unidentified locations. Several experts feel that whenever d?j? vu happens, the individual recognizes an unfamiliar location through his or her astral journey.

An additional common happening with OBE’s is actually meeting those who have been deceased for a long time. This opportunity may be the motivational push behind many attempts at astral projection. In these cases, the one who experiences it can embrace or shake hands with the astral body of a lost cherished one.

An astral traveler may meet deceased celebs and historical figures, also. According to experts within the field, it’s possible to meet up with an additional living astral traveler, who may have briefly left his / her actual physical system, while encountering an OBE. This incident is called a doppelganger.

Although a lot of folks are interested in out of body experiences, fear inhibits them from making any endeavor to encounter an astral event. Masters state that there is nothing to to be afraid of and that astral projection is completely risk-free.

Enthusiastic practitioners say that the astral body is invincible. It can’t suffer any kind of injury. Apart from physical injury, many individuals are afraid of psychic or religious consequences. Many people think that astral happenings are demonic or satanic in nature. Yet, others propose that astral encounters would not be achievable without a close connection to God.

There are many concerns that remain un-answered about astral projection stories. Nonetheless, anyone enthusiastic about the subject can find a large amount of information simply by doing a bit of research online.

Assessing Grand Canyon South Rim Bus Trips

Las Vegas is definitely the Mecca for Grand Canyon South Rim bus tours. The voyage itself is packed with excitement before topping out with a guided tour of the globally famous South Rim. You will find a limited amount of trip alternatives, but the ones available tend to be adequate to get the task done. Here’s a glimpse at what to expect.

Travel inside the National Park is governed. You require a permit for overnight backpack treks, helicopters can’t land at the bottom as well as sightseeing airplanes are required to follow a specific course. This is a good thing since it protects the integrity of the Park and it’s why you have the following coach tours via which to select:

Traditional Bus Tour. This is the most well-liked trip offered. Departs every morning of the year from Vegas and arrives 5.5 hours afterwards at the South Rim. Includes free hotel pick up and drop off, grab-and-go breakfast, lunch and a 2.5-hour guided ground tour of major points of interest.

Bus Tour w/ Helicopter Ride. Consists of all elements of the classic bus tour along with a 30-minute, rim-to-rim flight that flies above the Kaibab Plateau, the Dragoon Corridor, the North Rim and the Temple of Ra. The return features a magnificent glimpse of Grand Canyon Village.

All South Rim coach travels depart Las Vegas close to 7:30 a.m. The drive skirts Lake Mead, the largest man-made reservoir in the U.S., before heading south over the Hoover Dam Bypass Bridge. The majority of bus excursions will double back on the Arizona side for a 15-minute Hoover Dam photo stop.

Buses proceed south to the Arizona town of Kingman. Here you’ll have a rest break before bearing east to Williams, which bills itself the “Gateway to the Grand Canyon.” The ultimate stretch is approximately 60 miles. Individuals who have the bus-helicopter combo are going to be dropped off at the Grand Canyon National Park Airport before the bus gets into the South Rim.

The guided tour part of the trip includes stops at a minimum of two major lookout points. In the majority of cases, you’ll do Mather Point and Yavapai Observation Station, but this is subject to change. In all honesty, any lookout you visit will be magnificent and makes for an excellent place to take photographs. There’s furthermore time to momentarily hike a trail below the rim or explore the Grand Canyon Information Center. This portion of the trip concludes at Grand Canyon Village, the Park’s commercial hub.

It’s important to reserve your South Rim bus tour as far in advance as feasible. Coach travels are all the rage these days and it’s not uncommon for them to sell out. Definitely RSVP if you’re a group of 4 our more vacationers and you want to travel together. I tell buddies as well as family to book at least three days in advance. In case you actually wish to play it safe, lock down your seats a week ahead of your preferred departure date.

Too many folks fall under the presumption that buying bus excursions at the location helps save them money. It won’t. In fact, it will cost you more. Ticket agents and hotel concierges know you have preset amount of time in Vegas and prey upon that. Plus, as I stated earlier, these types of “last-minute” reservations mean you most likely wont get on the bus since it is full. Spare yourself the stress. Book your coach tour on the internet ahead of time.

Grand Canyon South Rim bus trips from Las Vegas tend to be a complete bargain. First, they have everything, including free hotel shuttle service and lunch. Next, they get you to the best U.S. National Park for under $90 per person (less expensive for children). This is an all-day trip. Anticipate it to take 12 hours plus. But it’s so worthwhile, particularly once you stand on the precipice that is Mather Point and look into a miraculous canyon that’s a mile deep and no less than 10 miles wide!

Range Of Options Cheap Hotels

cheap hotels, honeymoon packages, hotel reservations online, popular travel destinations, eco tourism destinationUsually it is quite common to spend the honeymoon in some exotic destinations that is quite romantic enough for the couples to hang out. Chilling out by the bay side is the most preferable option for most of us. That too, if it is some of the tropical zones then the climate could be favourable too. It is why people from different parts of the world prefer to choose the islands of Bahamas, Virginia, Trinidad and Tobago, Jamaica, St.Lucia, and St.Kitsand so on.

It is all in the Central American coast where the climatic conditions are quite awesome to chill out for the tourist that is coming from the cold countries in special. Honeymoon packages, of the exclusive kind are offered by the wonderful resorts out here. Sandals, breezes, hedonism, Bahia, sansoucce, jackdaw, grand lido, grand manor, royal plantation and Hilton as well as the holiday inn resorts are just a few to name. Even better choices are also there like the star fish resorts of Trelawney, dolphin’s cove, chukka cove, and so on.

Usually the hotel reservations online are done with the assistance of the travel agents to this wonderful vacation spots. The bookings will have to be done earlier to avoid any disappointment later on. When the season starts it will be difficult to get rooms or even air tickets quite easily in the specific dates of your convenience.

Some of the wonderful resorts out here in these popular travel destinations are repeatedly filled with bookings from the same guests that come too often every year. When they find a spot to be ideal for their tastes, then they stick on to that particular spot, hotel and so on. Moreover the entertainment and fun activities, that are offered by these popular resorts, for the tourists to enjoy their sojourn, are quite a lot. Water sports, night life of the exotic kind, nice bars, gymnasiums, casinos, great restaurants with some exquisite cuisine, are all just part and parcel of the offering.

Honeymoon packages, will surely contain something romantic for the couples that visit these resorts. All privacy is guaranteed in the private beaches, while some of these resorts do have the nude beach arena as well. Night life is totally enjoyable with enough amounts of games and entertainment activities to participate for the couples in special. Get your bookings done through hotel reservations online, from the official sites of these resorts. The site details and the other pertaining details could be obtained from the tourism directory that is specially meant to serve this purpose. Popular travel destinations are all listed out here along with the famous hotels details to stay.

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